The primary objectives are to bridge the digital divide for traders, diversify their revenue streams, and facilitate seamless integration into the digital landscape.
The Moroccan Ministry of Industry and Trade (MIT) has teamed up with the leading financial group BCP and its payment institution, Maroc Traitement de Transactions (M2T), to propel Moroccan trade into the digital age.
This tripartite agreement, announced today, aims to empower traders through financial inclusion and advanced technological solutions.
The formalization of this tripartite alliance took place amid the vibrant ambiance of an event organized by the Moroccan Retail Tech Builders (MRTB), titled “100 Retail Tech Startups: A New Era for Moroccan Commerce.”
Led by Taoufiq Moucharaf, Secretary-General of MIT; Jalil Sebti, CEO of the Commercial Bank of the BCP Group; and Omar El Mghari Idrissi, CEO of M2T, the signing ceremony symbolized a commitment to catalyze transformative changes within the Moroccan commercial sphere.
At its core, the collaboration aims to execute a series of strategic initiatives designed to strengthen MRTB startups, promote financial inclusion among traders, diversify revenue streams, facilitate seamless integration into the digital economy, and enhance overall competitiveness.
By leveraging the innovative capacity of M2T and in collaboration with Moroccan startups, the partnership promises to deploy advanced solutions and harness cutting-edge technologies to accelerate the digital transformation of small and medium-sized enterprises (SMEs) within the sector.
Importantly, the multifaceted approach will utilize both banking and non-banking solutions from the BCP Group, thereby enhancing the potential for overall support.
Notably, M2T has already embarked on a support trajectory for various startups within the trade sector, with operational projects ongoing and others ready for imminent market entry.
The integration of advanced technological solutions, aimed at countering prevailing challenges within the sector, marks a crucial milestone in the modernization path of Moroccan trade.
Through this joint endeavor, stakeholders envision a landscape characterized by increased efficiency, improved accessibility, and robust resilience in the face of continuously evolving market dynamics.
MOROCCO WORLD NEWS

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